3 'Mom Test' Questions Your Landing Page Headline Must Answer

Most SaaS headlines are terrible. They use words like "Revolutionary," "Seamless," or "The Future of [X]."

These words mean nothing to your visitors. They want to know what your product does and why they should care.

To fix this, use the Mom Test for headlines. If your mom doesn't understand what your product does after reading your headline, it's too vague.

Here are the 3 questions your headline must answer:

1. What is it?

Is it a mobile app? A browser extension? A software platform? Don't hide the form factor.

• Bad: "Elevate your communication."
• Good: "An AI tool that writes emails for you."

2. Who is it for?

Be specific about your target audience.

• Bad: "For everyone."
• Good: "For busy founders."

3. What is the main benefit?

What is the ultimate value they get?

• Bad: "Get started today."
• Good: "Save 2 hours a day on admin work."

Get Roasted

Want to know if your landing page passes the test? Use the Landing Page Roaster in RedditMap. Our AI will give you brutal, funny, but highly actionable feedback on your headline and copy.

Stop being vague. Be clear.