Reddit Ads Cost Calculator
Estimate your ROI, clicks, and customer acquisition costs before running Reddit Ads.
Campaign Parameters
$500
$5.00
0.20%
Reddit average is typically 0.1% - 0.3%.
2.00%
Estimated Results
Impressions
100,000
Total Clicks
200
Conversions
4
Cost Per Acq.
$125.00
Estimated Cost Per Click (CPC): $2.50
Reddit Ads can be expensive and hard to convert. Want to get organic traffic instead?
Get Organic Leads InsteadWhy Reddit Ads are Hard
Skeptical Audience
Redditors are notoriously anti-ad. They will often downvote ads or leave negative comments if you don't turn them off.
Low CTR
The average Click-Through Rate on Reddit is lower than Facebook or Google. You need exceptional creative to stand out.
High CPA
Because of low CTR and conversion rates, the cost to acquire a customer through Reddit ads can be high.
Frequently Asked Questions
What is a good CTR for Reddit Ads?
A CTR of 0.2% to 0.5% is considered good on Reddit. Anything above 1% is exceptional and means your targeting and creative are perfect.
Should I turn off comments on my ads?
Many advertisers do to avoid negative comments. However, keeping them on and actively engaging with users can build trust if you have a good product.