How to Become a Moderator to Grow Your SaaS

What if you owned the community where your customers hang out? This is the ultimate growth hack for Reddit marketing: becoming a moderator of a relevant subreddit.

You cannot use your power to spam, but you can use it to set the rules and build a massive audience for your brand.

1. Find Abandoned Subs

Many subreddits are created and then abandoned by their creators. Look for subreddits in your niche that haven't had a new post in months or have inactive mods.

• You can use reddit.com/r/redditrequest to request to take over an unmoderated subreddit.

2. Build the Community First

Once you become a mod, do not pitch your product. Focus on reviving the sub.

• Post high-quality content daily.
• Ask questions to spark discussion.
• Clean up the spam.
• Once the community is active, you become the trusted authority.

3. The Gentle Sticky

As a mod, you can "sticky" (pin) a post to the top of the subreddit.

• Do not sticky an ad. Sticky a high-value resource or a guide (the 90:10 rule).
• At the bottom of that sticky post, you can have a small, permanent link to your tool. Since it's the top post in the sub, it will get consistent traffic for months.

Play the long game.